Smart people tend to start their own businesses. That same level of intelligence often does them in. Sometimes, we can be too smart for our own good. We think we can take on everything. We pride ourselves on learning every aspect of our business. We pinpoint our weaknesses and we work hard to improve them. But is this what works when it comes to building a business? You might be surprised, but this very way of thinking has destroyed more small businesses than almost anything else. It keeps you from finding your Genius Zone, and thus, kills your chance at business success. What should you do instead? Listen to this week’s episode of Sales Gorilla podcast to find out.
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