Category Archives for Podcast

How to Build Boundaries in Relationship Marketing

Nobody wants to be a doormat. So, how do you underpromise, overdeliver, and avoid being walked all over by your clients?   This week is all about setting up healthy boundaries in your relationship marketing strategy.   Landon goes balls deep into:

  • How to avoid being undervalued by your market
  • Why your values need to be clear when setting your boundaries
  • How to appear accessible without sacrificing your private time
  • Why it’s a bad idea to be on every social media platform and answer every email
  • 2 reasons why you should never put your clients up on a pedestal
  • How to set expectations from day one in your relationship with a new client (without having them fire you before you even start)
  • And More

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How to Start a Cult(ure) Around Your Brand

Being perceived as a leader is almost non-negotiable when it comes to building a client based service. If your clients don’t see you as a leader, good luck getting them to pay you.   So, are there any shortcuts to gaining leader status in the eyes of your clients? Does having a community help position you as a better leader? Can you learn something from cults when it comes to building a culture?   The answer to all these questions is yes. And in this week’s podcast, Landon breaks it down for you in a no-BS way you’ve come to love and respect from him.   He’ll show you:

  • How to pick your common ground
  • Why you need insider phrases
  • How to indoctrinate people into your culture
  • Which kinds of people to let (and which kind to keep out)
  • Why people are attracted to culture
  • Why you also need a common enemy
  • How to get people to rally around you
  • What to do if you struggle with being a leader
  • And more

Listen now.

How to Rebuild When Your Business Bottoms Out

It’s every business owner’s worst nightmare.   You put years of blood, sweat, and tears into building your dream. And now, after all that hard work to get it off the ground, it’s starting to look like everything might come crashing down on you. For 9 out of 10 entrepreneurs, this is the sad reality.   So, what do you do when your business bottoms out on you, when the sales start drying up? More importantly, how do you build a business that doesn’t have to worry about this happening in the first place?   Tune in this week to discover:

  • How to determine what went wrong
  • What to do if you’ve exhausted your market
  • Why a continuity program might actually be losing you sales
  • What to do when the market rejects your offer
  • How to figure out if your service or product will be profitable
  • 5 questions to ask yourself before you craft your offer
  • 3 key points of market research that can make or break your business
  • Why you’re completely wrong about Henry Ford and Steve Jobs
  • And a lot more

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Establishing Authority, Effectively and Authentically

So, you’re pretty good at what you do, but you don’t feel comfortable claiming to be the best there is… sound familiar?   Problem is, if you don’t claim your spot at the top, you feel like nobody will take you seriously. But, if you do claim the top spot, you’ll feel like an imposter and it’ll probably come back around and bite you in the ass. So, what do you do?   This week’s episode dispels the old myth of “fake it til you make it” while giving you a much better way to go about getting clients.   Tune in and you’ll discover:

  • How to accurately rank your own expertise level
  • Do you need celebrity status to be perceived as an authority?
  • How to pick which media platforms to leverage
  • How to get clients when nobody knows who you are
  • Which clients will be the most receptive to hiring you at your current level of expertise
  • The best way to reach out to cold prospects (Yes, it’s okay to do it, if you do it this way)
  • How to get cold prospects reaching out to you
  • and more

Listen Now.

You’re Not the End-All, Be-All Expert (And That’s Okay)

We’ve all heard the old saying “fake it till you make it,” but is that really the advice you should be taking?   Today, the market is on to all the cheap tricks marketers have used for ages. Most of the can spot a fake guru coming from a mile away. These days, claiming to be something you’re not can blow up in your face and expose you to the whole world.   So, you’re not an expert, but you’re better than most people at the thing you do. How do you sell yourself to the right people without faking the funk?   That’s what this week’s episode is all about.   Join Landon Porter as he explains:

  • Why you should never “fake it till you make it”
  • What it actually takes to be a leader
  • Why being the best doesn’t mean your the best person to buy from
  • When and how to claim a title in your niche
  • Why so many entrepreneurs bite off more than they can chew
  • What your audience see when you copy other gurus
  • How to get the job if you don’t have the experience (and vice versa)
  • How to actually become the expert you want to be
  • And much more

Listen now.

Should You Really Be Trying to Scale Your Business?

Should You Really Be Trying to Scale Your Business?   what if the Gurus are all wrong? What if scaling your business isn’t the right thing to do?   For lots of people out there, scaling their business might be the worst thing they could do. It might be what leads them to close their doors forever. Could you be one of those people? Could you end up being a victim of your own success?   Landon drops some ideas that shed new light on the old idea of why you should (or shouldn’t) 10X your business. You’ll discover:

  • If you even need to scale your business
  • What holds most service providers back from scaling
  • How passion about what you do might be limiting your potential
  • How good leadership skills can make all the difference
  • Why you need to replace yourself (and how to do it correctly)
  • How your ICA worksheet applies to other areas of business
  • Why you need workflow formulas in place
  • What you should never let someone else do for you
  • And more

Listen now to find out more.

Getting Clients vs Selling

Most service-based businesses and consultants think getting clients is hard. They struggle trying to be a salesperson for their craft, and it just doesn’t work. But without knowing sales, how can they sell themselves?

The problem is, they’re trying too hard. There is a better way. Just by having the right conversations with the right people, selling can be a whole lot easier.

Wanna know what those conversations are and how to start them? That’s what this episode of Sales Gorilla Podcast is all about.

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How Much Hustle is Too Much Hustle

Gary V. says you have to hustle your face off. Ben Settle espouses the virtues of a 10-minute workday. So, who’s right? Which one of the business geniuses should you follow? The answer might surprise you.   Landon clears up the bullshit on this week’s episode of the podcast. If you’ve been confused about which path to follow, give this one a listen.   We’ll cover:

  • How to avoid burnout
  • When to hustle and when to relax
  • Why there’s not a one-size-fits-all answer to this question
  • Why most side-preneurs fail at starting their businesses
  • How to find balance in your life as a business owner
  • How to keep yourself motivated and find a pace that works for you
  • Why lack of a clear vision will kill your dreams
  • How to build a business that doesn’t feel like work
  • And a lot more

Tune in now. You don’t want to miss this one.

Are You Playing by the Old Rules of Marketing?

Be obnoxious. Interrupt people’s day. Spam them with the same message over and over again. Make sure they know your name. Call them during dinner. These are the old rules of marketing and they don’t work anymore.   The world has moved on. Have you? Has your marketing?   What works in the current atmosphere where social media and algorithms have changed the way we interact with each other? How do you maintain a brand when people are sick of branding?   In this week’s podcast, Landon breaks down:

  • Why the dark arts of marketing aren’t working anymore
  • What to do instead
  • How people want to be marketed to, today
  • The real difference between sales and marketing
  • How social media has changed the way we need to market (it’s not what you think)
  • Why branding doesn’t work as well as it used to
  • Why there’s not a 1-six-fits-all approach to modern marketing
  • How “authenticity” could actually be losing you sales
  • What you can learn from watching Wendy’s on Twitter
  • And a lot more

  Listen now.

The Psychology of Buying

Have you ever went out of your way to get a new client, only to realize you just invited a nightmare into your life?   One of the biggest reasons we lose our passion for business is hooking up with the wrong clients and customers. Working for the wrong people can make your life a living hell. But most of us feel like we don’t have a choice.   Maybe we can’t find enough leads. Maybe we can’t afford to say “no”. Maybe we just suck at seeing the red flags before taking on a bad client blows up in our face. I know I’ve felt each one of these things in the past.   Not to worry, Landon has you taken care of.   In this week’s episode, we cover:  

  • The difference between persuading and manipulating
  • Why people like to buy but hate being sold to
  • How to find out where your ICA is in their buying journey
  • Why buyers have more power then marketers in the modern world
  • Why authentic personality is so important today
  • How to work with only the perfect-for-you people
  • And how this all works for push marketing as well as pull marketing

You don’t want to miss this one.

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