Category Archives for Featured

How to Start a Cult(ure) Around Your Brand

Being perceived as a leader is almost non-negotiable when it comes to building a client based service. If your clients don’t see you as a leader, good luck getting them to pay you.   So, are there any shortcuts to gaining leader status in the eyes of your clients? Does having a community help position you as a better leader? Can you learn something from cults when it comes to building a culture?   The answer to all these questions is yes. And in this week’s podcast, Landon breaks it down for you in a no-BS way you’ve come to love and respect from him.   He’ll show you:

  • How to pick your common ground
  • Why you need insider phrases
  • How to indoctrinate people into your culture
  • Which kinds of people to let (and which kind to keep out)
  • Why people are attracted to culture
  • Why you also need a common enemy
  • How to get people to rally around you
  • What to do if you struggle with being a leader
  • And more

Listen now.

Establishing Authority, Effectively and Authentically

So, you’re pretty good at what you do, but you don’t feel comfortable claiming to be the best there is… sound familiar?   Problem is, if you don’t claim your spot at the top, you feel like nobody will take you seriously. But, if you do claim the top spot, you’ll feel like an imposter and it’ll probably come back around and bite you in the ass. So, what do you do?   This week’s episode dispels the old myth of “fake it til you make it” while giving you a much better way to go about getting clients.   Tune in and you’ll discover:

  • How to accurately rank your own expertise level
  • Do you need celebrity status to be perceived as an authority?
  • How to pick which media platforms to leverage
  • How to get clients when nobody knows who you are
  • Which clients will be the most receptive to hiring you at your current level of expertise
  • The best way to reach out to cold prospects (Yes, it’s okay to do it, if you do it this way)
  • How to get cold prospects reaching out to you
  • and more

Listen Now.

You’re Not the End-All, Be-All Expert (And That’s Okay)

We’ve all heard the old saying “fake it till you make it,” but is that really the advice you should be taking?   Today, the market is on to all the cheap tricks marketers have used for ages. Most of the can spot a fake guru coming from a mile away. These days, claiming to be something you’re not can blow up in your face and expose you to the whole world.   So, you’re not an expert, but you’re better than most people at the thing you do. How do you sell yourself to the right people without faking the funk?   That’s what this week’s episode is all about.   Join Landon Porter as he explains:

  • Why you should never “fake it till you make it”
  • What it actually takes to be a leader
  • Why being the best doesn’t mean your the best person to buy from
  • When and how to claim a title in your niche
  • Why so many entrepreneurs bite off more than they can chew
  • What your audience see when you copy other gurus
  • How to get the job if you don’t have the experience (and vice versa)
  • How to actually become the expert you want to be
  • And much more

Listen now.

Should You Really Be Trying to Scale Your Business?

Should You Really Be Trying to Scale Your Business?   what if the Gurus are all wrong? What if scaling your business isn’t the right thing to do?   For lots of people out there, scaling their business might be the worst thing they could do. It might be what leads them to close their doors forever. Could you be one of those people? Could you end up being a victim of your own success?   Landon drops some ideas that shed new light on the old idea of why you should (or shouldn’t) 10X your business. You’ll discover:

  • If you even need to scale your business
  • What holds most service providers back from scaling
  • How passion about what you do might be limiting your potential
  • How good leadership skills can make all the difference
  • Why you need to replace yourself (and how to do it correctly)
  • How your ICA worksheet applies to other areas of business
  • Why you need workflow formulas in place
  • What you should never let someone else do for you
  • And more

Listen now to find out more.

Getting Clients vs Selling

Most service-based businesses and consultants think getting clients is hard. They struggle trying to be a salesperson for their craft, and it just doesn’t work. But without knowing sales, how can they sell themselves?

The problem is, they’re trying too hard. There is a better way. Just by having the right conversations with the right people, selling can be a whole lot easier.

Wanna know what those conversations are and how to start them? That’s what this episode of Sales Gorilla Podcast is all about.

Download

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Are You Playing by the Old Rules of Marketing?

Be obnoxious. Interrupt people’s day. Spam them with the same message over and over again. Make sure they know your name. Call them during dinner. These are the old rules of marketing and they don’t work anymore.   The world has moved on. Have you? Has your marketing?   What works in the current atmosphere where social media and algorithms have changed the way we interact with each other? How do you maintain a brand when people are sick of branding?   In this week’s podcast, Landon breaks down:

  • Why the dark arts of marketing aren’t working anymore
  • What to do instead
  • How people want to be marketed to, today
  • The real difference between sales and marketing
  • How social media has changed the way we need to market (it’s not what you think)
  • Why branding doesn’t work as well as it used to
  • Why there’s not a 1-six-fits-all approach to modern marketing
  • How “authenticity” could actually be losing you sales
  • What you can learn from watching Wendy’s on Twitter
  • And a lot more

  Listen now.

The True Art of Not Giving a Fuck

Clients can smell desperation like a dog smells fear. It reeks, and when they smell it, they run the other way.   So, how do you attract new clients, even when you have none to fall back on?   Positive indifference, that’s how.   This isn’t just faking confidence. It’s not a douchecanoe tactic like the Take Away” offer. It’s just being honest in your sales process in a way that helps you close high ticket clients like it ain’t no thing.   Want that for your business?   Listen to this episode.

What the Hell is Social Acuity?

You’ve got two ears and one mouth. That means you should listen twice as much as you talk. Or, at least, that’s how the old saying goes. But is there any truth to this when it comes to making sales?   We’ve all heard the ABC sales method; Always Be Closing. But what if there was a better way? What if, instead of always being the person talking at your prospect, you took some time to listen?   It sounds crazy, I know, but hear me out. Pick Up Artists know this secret. The best sale people know this secret. Newbie sales people and business owners almost never do.   What is the secret I speak of? It’s the secret of Social Acuity. And if you want to know more about it, you’ve gotta check out this week’s episode of the Sales Gorilla Podcast.

Know, Like and Trust… A Legit How To

All other things being equal, people buy from those they trust the most. If it’s the right fit and they can afford it, all objections come down to trust. Do they trust you? That’s the million dollar question.   So, how do you gain trust in the modern marketplace? With buyer skepticism at an all-time high, how do you set yourself apart from all the scammers and charlatans out there? How do you connect with people on a real level, without having to fake it till you make it?   Your market’s BS meter is hyper tuned. This is how you win.

You Don’t Have a Sales Problem… It’s This Other Thing

So, you’ve got a hot lead. Or, at least you think you do. You get them on the phone, you pitch your service perfectly, and they flat out reject you. But you’re not gonna give up that easy.   So, you go back to the drawing board, you reconstruct your whole pitch, and you do the whole thing over again…. And you get the same result.   It’s frustrating, ain’t it.   Maybe the problem isn’t with your sales pitch. Maybe it’s this other thing. List to this week’s episode to find out what.

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