Category Archives for Featured

Are You Playing by the Old Rules of Marketing?

Be obnoxious. Interrupt people’s day. Spam them with the same message over and over again. Make sure they know your name. Call them during dinner. These are the old rules of marketing and they don’t work anymore.   The world has moved on. Have you? Has your marketing?   What works in the current atmosphere where social media and algorithms have changed the way we interact with each other? How do you maintain a brand when people are sick of branding?   In this week’s podcast, Landon breaks down:

  • Why the dark arts of marketing aren’t working anymore
  • What to do instead
  • How people want to be marketed to, today
  • The real difference between sales and marketing
  • How social media has changed the way we need to market (it’s not what you think)
  • Why branding doesn’t work as well as it used to
  • Why there’s not a 1-six-fits-all approach to modern marketing
  • How “authenticity” could actually be losing you sales
  • What you can learn from watching Wendy’s on Twitter
  • And a lot more

  Listen now.

The True Art of Not Giving a Fuck

Clients can smell desperation like a dog smells fear. It reeks, and when they smell it, they run the other way.   So, how do you attract new clients, even when you have none to fall back on?   Positive indifference, that’s how.   This isn’t just faking confidence. It’s not a douchecanoe tactic like the Take Away” offer. It’s just being honest in your sales process in a way that helps you close high ticket clients like it ain’t no thing.   Want that for your business?   Listen to this episode.

What the Hell is Social Acuity?

You’ve got two ears and one mouth. That means you should listen twice as much as you talk. Or, at least, that’s how the old saying goes. But is there any truth to this when it comes to making sales?   We’ve all heard the ABC sales method; Always Be Closing. But what if there was a better way? What if, instead of always being the person talking at your prospect, you took some time to listen?   It sounds crazy, I know, but hear me out. Pick Up Artists know this secret. The best sale people know this secret. Newbie sales people and business owners almost never do.   What is the secret I speak of? It’s the secret of Social Acuity. And if you want to know more about it, you’ve gotta check out this week’s episode of the Sales Gorilla Podcast.

Know, Like and Trust… A Legit How To

All other things being equal, people buy from those they trust the most. If it’s the right fit and they can afford it, all objections come down to trust. Do they trust you? That’s the million dollar question.   So, how do you gain trust in the modern marketplace? With buyer skepticism at an all-time high, how do you set yourself apart from all the scammers and charlatans out there? How do you connect with people on a real level, without having to fake it till you make it?   Your market’s BS meter is hyper tuned. This is how you win.

You Don’t Have a Sales Problem… It’s This Other Thing

So, you’ve got a hot lead. Or, at least you think you do. You get them on the phone, you pitch your service perfectly, and they flat out reject you. But you’re not gonna give up that easy.   So, you go back to the drawing board, you reconstruct your whole pitch, and you do the whole thing over again…. And you get the same result.   It’s frustrating, ain’t it.   Maybe the problem isn’t with your sales pitch. Maybe it’s this other thing. List to this week’s episode to find out what.

Getting Clients vs Selling

Most service based businesses and consultants think getting clients is hard. They struggle trying to be a salesperson for their craft, and it just doesn’t work. But without knowing sales, how can they sell themselves?   The problem is, they’re trying to hard. There is an better way. Just by having the right conversations with the right people, selling can be a whole lot easier.   Wanna know what those conversations are and how to start them? That’s what this episode of Sales Gorilla Podcast is all about.